Looking for a better understading of employee engagement? Then this is the book for you.

Drive: The Surprising Truth About What Motivates Us explores how “carrot and stick” can be replaced in the modern workplace. “Carrots & sticks are so last century. Drive says for 21st century work, we need to upgrade to autonomy, mastery & purpose.”

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business operating system–which is built around external, carrot-and-stick motivators–doesn’t work and often does harm. We need an upgrade. And the science shows the way. This new approach has three essential elements:

1. Autonomy – the desire to direct our own lives.

2. Mastery — the urge to get better and better at something that matters.

3. Purpose — the yearning to do what we do in the service of something larger than ourselves.


And if you want a further flavour of the book click here to view the ‘RSA Animate’, adapted from Dan Pink’s talk at the RSA.



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