A fresh look at what it means to lead from two of the biggest names in leadership. Based on thirty years of research, more than one million responses to Kouzes and Posner’s leadership assessment, and drawing from cases spanning three generations of leaders from around the world, this is a book that explores the fundamental, enduring truths of leadership that hold constant regardless of context or circumstance

The formula for exceptional leadership is finally revealed for us all:

  1. You believe in yourself
  2. You have credibility
  3. Your values drive commitment
  4. You have vision
  5. You know you can’t do it alone
  6. You give trust before you get trust
  7. You welcome challenges
  8. You either lead by example or you don’t lead at all
  9. You are a great learner
  10. You are motivated by love.
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